You probably already know that content marketing and lead generation are a powerful combination.

By creating content, you build trust with prospects and build awareness of your brand.

But did you know that you can use your content to generate leads?

Yes, leads.

The key to lead generation with content marketing is to create content targeted to your target audience.

When you create relevant content, you are able to attract the right audience to it.

This is the key to generating leads.

You can also do this by driving traffic to your content.

But if you are not prepared to do that, this post will show you the top lead generation tactics for inbound marketing agencies.

Before we dive into the tactics, let’s take a look at the benefits of generating leads using your content:

Your content is valuable to your target audience.

You have a stronger chance of getting natural links and social shares.

You are able to build trust with your audience.

You can grow your brand presence.

You can create high-quality content.

With these benefits, it’s clear that lead generation is something you need to include in your inbound marketing strategy.

Now, let’s take a look at the lead generation tactics for inbound marketing agencies.

How to Generate More Leads Using Content Marketing

1. Produce Great Content

The first tactic is to create great content.

Good content is the foundation of any lead generation strategy.

If your content is not good, then you will not be able to generate leads.

It’s as simple as that.

What do you need to do to create great content?

You need to create valuable content that is relevant to your target audience.

After all, you want to create content that solves your audience’s problems.

Cut out all the fluff and focus on creating content that solves your audience’s problems.

That is the first step to creating content that generates leads.

2. Create Content That Solves Your Audience’s Problems

The second tactic is to create content that solves your audience’s problems.

You want to create content that gives your audience solutions.

This is different from creating content that just focuses on the problems.

When your content focuses on your audience’s problems, you are just doing a problem analysis.

But when you create content that solves your audience’s problems, you are providing solutions.

How can you do this?

You can do this by creating content that gives your audience the solutions they are looking for.

For example, if someone is looking for a way to make more sales, you can give them a solution to this problem.

You can provide them with content that tells them how to make more sales.

That is one way to create content that solves your audience’s problems.

Another way is to create content that helps your audience learn how to solve their own problems.

For example, let’s say your audience is looking for a solution to a common problem.

You can create content that teaches them how to solve this problem.

This may not be the best solution, but it is better than no solution at all.

That is why this is a better solution than just providing the problem.

3. Create Content That Is Timely

The third tactic is to create content that is timely.

This tactic is related to the second tactic.

You need to create content that is timely to create content that solves your audience’s problems.

But the problem is that many business owners don’t know what is timely to their audience.

This is a problem that many businesses face.

They don’t know which problems their audience is facing.

That is why you need to gather this information first.

You can do this by doing research on your audience.

By doing this, you will be able to figure out which problems your audience is facing.

You can then create content that solves these problems.

For example, if your audience is facing a problem with their website, you can create content that solves that problem.

Now, let’s take a look at the third tactic in detail:

The problem with creating content that is timely is that you don’t know what your audience needs.

To create content that is timely, you need to do market research on your audience.

Now, how can you do this?

You can do this by doing a market research and identifying the topics your audience is interested in.

Next, you can create content on these topics.

This will help you to create content that is timely.

To do this, all you need to do is conduct research using the tools in the next section.

4. Research Your Audience

The fourth tactic is to research your audience.

You need to do research on your audience before you create content.

Researching your audience helps you figure out what problems your audience is facing.

For example, if you are a plumber, you may want to research your audience to find out what the most common plumbing problems are in your area.

If you are a business that provides a service, you can find out what problems your clients are facing and create content that solves those problems.

Doing research will help you create better content.

In addition, research will give you an idea of the pain points your audience is facing.

You can use this information to create content that helps your audience solve their problems.

An Example:

Let’s say you are in the plumbing business and you want to focus on content that helps your audience solve their plumbing problems.

You decide to do some research to see what the most common plumbing problems are.

After doing some research, you find out that the most common plumbing problems are:

• Clogged drains
• Leaky faucets
• Burst pipes

After finding out the most common problems, you will create content to help your audience solve those problems.

In this case, you might create a video about how to unclog a drain.

Some companies create multiple pieces of content to address the different problems their audience is facing.

5. Use Actionable Content

The fifth tactic is to use actionable content.

Actionable content is content that your audience can use to solve their problems.

Actionable content provides instructions, advice, or tips on how to solve a problem.

Actionable content gives your audience the action steps they need to take to solve their problems.

An Example:

Let’s say you are a plumber and your business provides plumbing services.

You create a video that tells your audience how to unclog a drain.

Your video gives your audience the steps they need to take to unclog the drain.

The video tells your audience things like:

What tools they will need

How to turn off the water supply

How to prepare the drain

How to unclog the drain

How to fix the clog

6. Make It Easy To Share

The sixth tactic is to make it easy to share.

Making it easy to share means creating an irresistible piece of content.

When content is irresistibly shareable, it’s more likely you will get traffic and leads from your content.

Making it easy to share means making your content easy to read and easy to share.

This means creating content that is not only useful, but also interesting, entertaining, and engaging.

The more interesting, entertaining, and engaging your content is, the more likely people will share it.

An Example:

Let’s say you are a plumber and you create an article with instructions on how to unclog a drain.

You post the article on your website.

This is content that is useful and easy to share.

The article provides instructions on how to unclog a drain.

It also gives people step by step instructions on how to unclog the drain.

This article is also interesting, entertaining, and engaging.

It’s interesting because it provides useful information.

It’s entertaining because it’s easy to read.

It’s engaging because it’s useful and interesting.

7. Use Social Media

The seventh tactic is to use social media.

Social media is a perfect channel to promote your content.

If you use social media correctly, you can drive a lot of traffic to your content.

Social media is also a great channel to get backlinks.

If you use social media correctly, you can get backlinks to your content.

Not only can you get traffic and backlinks from your content, but you can also get valuable social signals.

Social signals are signals that show search engines that your content is popular.

An Example:

Let’s say you are a plumber and you create a video about how to unclog a drain.

You post the video on YouTube.

You also post the video on Facebook and Twitter.

You want to promote your content on social media because social media is a great channel to drive traffic and leads to your content.

8. Use An Engaging Headline

The eighth tactic is to use an engaging headline.

An engaging headline is a headline that gets people to click on your content.

An engaging headline makes people want to click on your content.

An engaging headline gives people the motivation to click on your content.

An engaging headline is a headline that makes people curious.

An engaging headline makes people want to know what you’re going to say.

An engaging headline makes people want to find out the answer to a question.

An Example:

Let’s say you are a plumber and you want to drive traffic to your video about how to unclog a drain.

You want to create an engaging headline.

You could create a headline like:

The Easy Way To Unclog A Drain

You could create a headline that makes people curious about the answer to the question:

How To Unclog A Drain?

You could create a headline that makes people want to know what your video is all about.

The Best Way To Unclog A Drain

9. Use A Call-To-Action

The ninth tactic is to use a call-to-action.

A call-to-action is a message that tells people what to do next.

A call-to-action is a message that gives people the next step they need to take.

A call-to-action is a message that tells people what to do after they read your content.

For example, if you’re a plumber and you create a video about how to unclog a drain, your call-to-action could be to schedule a free appointment with you to fix their clogged drain.

With inbound marketing, you want to include a call-to-action in every piece of content you publish.

Here’s why:

• It helps you drive leads and sales.
• It helps you increase your conversion rate.
• It helps you improve your return on investment.

But here’s the problem:

Very few people do it!

According to the Content Marketing Institute, only one-fourth of B2B companies add a call-to-action to their content!

Why? Because it’s not easy.

It takes work to create a call-to-action that converts.

You need to know what to say, where to say it, and how to say it.

But it’s worth it.

Because inbound marketing isn’t just about creating content.

It’s about crafting content that gets people to take action.

And a call-to-action does that.

The best news is that there are two main places you can add a call-to-action to your content:

In the headline, and At the end of your content.

Here are three examples:

Example #1: Use a Call-To-Action in Your Headline

In the example above, the call-to-action is to “Become A Better Golfer By Watching These Videos.”

Now, notice that it’s not to “watch these videos.”

Why?

Because if you say ‘watch these videos,’ it’s not clear what action you want people to take.

Instead, you want to tell them what action to take.

So you want to write the call-to-action in your headline.

Here’s an example.

Example #2: Use a Call-To-Action At The End of Your Content

Here’s another call-to-action example.

In this example, the call-to-action is to “watch the rest of the videos.”

Notice how it’s at the end of the content.

You want to put your call-to-action at the end of your content.

Why?

Because you want people to read your content.

Not just scroll down to the bottom and click a link.

You want to engage your audience, not just drive them away.

So you want to put your call-to-action at the end of your content.

Here’s another example.

Example #3: Use a Call-To-Action In Your Content

Finally, you can use a call-to-action in your content.

In this example, the call-to-action is to “Get More Info.”

Notice, you can see this call-to-action in the image.

So you can put your call-to-action anywhere in your content.

Now, let’s move on to the next tactic.

10. Use Social Proof

The tenth tactic is to use social proof.

Social proof is when you show people what other people are saying about you.

Or, to be more specific, social proof is when you show people what other people are saying about your company, your products, or your services.

Here’s an example.

Look at the image above.

You can see that the company is using social proof to show people that 1,000 people have left a review.

As you can see, social proof is an easy tactic to use.

In fact, it’s one of the easiest tactics to use.

But that’s also the problem.

Most people use social proof and stop there.

Look at the image above.

You can see that the company is using social proof to show people that 1,000 people have left a review.

But what else is the company doing?

It’s also using the following tactics:

Using headlines with benefit statements.

Having a strong call-to-action.

Using CTAs to get people to take action.

Using a video.

Having strong graphics.

Creating an interesting and engaging design.

All these tactics work hand-in-hand with social proof to help the company get more leads and sales.

Social proof helps you stand out from your competition.

But it’s only effective when used together with other tactics.

Next, let’s talk about the eleventh tactic.

11. Use Video

The eleventh tactic is to use video.

According to the Content Marketing Institute, video is the most engaging form of content marketing.

In fact, 84% of marketers say that video content is the most effective form of content marketing.

That’s why video is one of the most important tactics to use in your inbound marketing strategy.

Let’s look at some of the reasons why video is important:

It builds trust.

It builds credibility.

It builds value.

It drives traffic.

And it drives leads and sales.

In fact, video builds trust, credibility, and value better than any other content type.

According to Hubspot, 93% of consumers find videos helpful when making a purchase decision.

In fact, Hubspot also reports that 71% of customers are more likely to buy a product after watching a video.

That’s why video is one of the most important tactics to use in your inbound marketing strategy.

But here’s the problem:

Many marketers don’t use video.

The top lead generation tactics for inbound marketing agencies.

11. Use Video

The eleventh tactic is to use video.

According to the Content Marketing Institute, video is the most engaging form of content marketing.

In fact, 84% of marketers say that video content is the most effective form of content marketing.

That’s why video is one of the most important tactics to use in your inbound marketing strategy.

Let’s look at some of the reasons why video is important:

• It builds trust.
• It builds credibility.
• It builds value.

It builds value.

In fact, video builds trust, credibility, and value better than any other content type.

According to Hubspot, 93% of consumers find videos helpful when making a purchase decision.

In fact, Hubspot also reports that 71% of customers are more likely to buy a product after watching a video.

That’s why video is one of the most important tactics to use in your inbound marketing strategy.

But here’s the problem

Many marketers don’t use video.

Only 17% of B2B marketers say that video is a top priority for their inbound marketing strategy.

And only 10% say that their inbound marketing strategy includes video.

But video is one of the most important tactics to use in your inbound marketing strategy.

So, how can you use video in your inbound marketing strategy to build trust, credibility, and value?

One way to do it is to create a video case study.

In fact, case studies are one of the most effective lead generation tactics for inbound marketing agencies.

And video case studies are one of the most effective types of video.

A video case study is a video of your customer telling their story.

It could be the story of how your customer used your product to solve a problem and achieve a goal.

Another example could be a story of how they used your product to grow their business.

Or it’s a story of how they used your product to increase revenue.

And it’s a story of how they grew their business.

And it’s a story of how they increased their revenue.

In fact, video case studies are one of the most effective lead generation tactics for inbound marketing agencies.

Because video case studies are so powerful, they’re one of the most effective lead generation tactics for inbound marketing agencies.

Of course, case studies aren’t the only thing that you can do with video.

You can share a tip.

You could also share a tutorial.

And you can share a video on your blog.

You can also share a video on your website.

And you can share a video on your YouTube channel.

You can also share a video on your Facebook page.

You can also share a video on your Twitter feed.

You can also share a video on your LinkedIn profile.

You can also share a video on your Instagram account.

And you can share a video on your Pinterest boards.

And you can share a video on any other social media account or channel that you have.

But here’s the problem:

Many marketers aren’t using video.

Only 10% of B2B marketers say that they’re using video in their inbound marketing strategy.

In fact, the Content Marketing Institute reports that only 17% of B2B marketers are using video.

And only 7% of B2B marketers say that video is a top priority for their inbound marketing strategy.

That’s why video is one of the most important tactics to use in your inbound marketing strategy.

But here’s the problem:

Many marketers don’t know how to use video.

That’s why I wrote this article:

How to Use Video to Grow Your Business

In this article, I share seven strategies that you can use to grow your business with video.

I also share three strategies that you can use to grow your business with video on Facebook.

I also share three strategies that you can use to grow your business with video on Twitter.

And I share three strategies that you can use to grow your business with video on LinkedIn.

But here’s the problem:

Many marketers don’t have the time to create video.

So, how can you create a video case study?

How can you create a video that will help you grow your business?

Well, you might not have time to create a video case study.

But you can have your customers create it for you.

In fact, you can have your customers create a video case study for you.

That’s what my friend and fellow inbound marketing speaker Blair Enns did.

Blair is the CEO of Web Profits.

Web Profits is a company that helps local businesses get found online.

Blair’s company offers local business owners a free SEO report.

But only if they create a video case study.

Blair did this because he knew that the best way to use video in an inbound marketing strategy was to have his customers create video.

And video case studies have become one of the most important lead generation tactics for Web Profits.

Because video case studies have become one of the most important lead generation tactics for Web Profits.

Here’s an example of a video case study that a customer created for Blair:

Here’s what it says in the video description:

We are a small business in the Ottawa area. We love to make great cakes and we love to make our customers happy.

We have been doing this for years and we have been growing our business every year.

But, like many small businesses, we have had challenges in the past.

We have tried to get more customers online and we have tried to get more customers to come into our shop.

And we have tried to get more customers to call us on the phone.

But until we started working with Blair at Web Profits, none of these things were working.

Now, with Blair, we have been able to grow our business and get more customers online.

And we have been able to get more customers to come into our shop.

And we have been able to get more customers to call us on the phone.

You can see the video case study here:

Web Profits is a great example of a company that uses video to grow their business.

In fact, the company makes a lot of money from video.

But there are also thousands of other companies that make money from video.

In fact, Hubspot reports that 83% of marketers say that video generates more leads and sales than other types of content.

The top lead generation tactics for inbound marketing agencies.

Now that you know what strategies will help generate leads for your business you’re probably wondering, “How do I actually do those things?”

Check out this guide on how to outbound cold call to get your first client and finally start generating leads for your business.

The Importance of Tracking and Measuring Your Lead Generation

Once you’ve implemented all of the lead generation strategies above you’ll want to make sure you’re tracking your lead generation.

There’s no point in implementing a lead generation strategy if you don’t know if it’s working or not.

If you can’t track your lead generation efforts or if you’re not measuring them in any way, then you’re just wasting your time and money.

You could be spending thousands of dollars on Adwords and Facebook ads, but if you don’t know how many leads those ads are generating or how to convert them into paying customers then you’ll never know if those ads are working or not.

There are a few different ways to track and measure your lead generation efforts.

The first is by using a lead tracking tool.

There are a few different options out there but the one that I like the most is HubSpot’s free lead tracking tool.

HubSpot’s lead tracking tool allows you to track your inbound marketing efforts and generate leads from pretty much anywhere.

It also allows you to track the performance of your inbound marketing efforts and see how many leads you’re generating.

You can even use it to create landing pages and email sequences.

There’s a lot of other things you can set up as well.

The best part is that it’s free!

There are also some other free tools out there to track your lead generation efforts.

There’s a tool called GetResponse that will help you create landing pages and email sequences.

You can also track your leads and see how many of them are converting into customers over time.

It’s a great tool to help you track your lead generation efforts.

Another tool that I’ve recently started using is called LeadFuze.

LeadFuze allows you to create landing pages, track your leads, create email sequences and more.

It even has a lead scoring feature that will help you qualify your leads and send the ones that are most likely to convert into customers to your sales team.

It’s a great tool to help you track and measure your lead generation.

The last tool I’ll mention is a tool called Yesware.

Yesware allows you to send emails to your leads directly after they opt-in to your email list.

It also allows you to track your emails so you can see how many people opened your emails, how many clicked on your links and more.

It’s a great tool to help you track your lead generation efforts.

Now that you know how to track and measure your lead generation efforts you’ll want to make sure not to water down your brand when you’re implementing any of the lead generation strategies above.

To do this, make sure that any of the emails, videos or content that you’re sending to your leads are high quality.

Don’t send out low quality or spammy emails that will turn your leads off.

Also, make sure you’re creating quality content that your leads will actually enjoy and want to engage with.

It’s the only way you’ll be able to convert your leads into customers.

Now that you know how to generate leads for your business you’re probably wondering what to do with all of those leads.

You’ll want to make sure that you’re following up with your leads regularly.

If you can’t follow up with your leads, then they’re going to forget about you.

The best way to follow up with your leads is to create an email sequence so you can send out emails that will help you convert those leads into customers.

When you’re doing that you should also be sending out a thank you email that will show the lead that you appreciate their business.

If you can’t follow up with your leads then they’ll forget about you and move on to the next marketing agency.

Your lead generation strategy is only as good as your follow up strategy.

Now that you know how to generate leads for your business you’ll want to make sure you’re tracking and measuring your lead generation efforts.

You’ll also want to make sure that you’re following up with your leads and showing them that you appreciate their business.

If you do all of these things then you’ll be generating leads for your business in no time.

Now that you know how to generate leads for your business you might be wondering, “How do I convert those leads into customers?”

Converting your leads into customers is one of the hardest things to do as a new business, but it’s also VERY important.

So how do you convert your leads into customers?

The first thing you’re going to want to do is to create a landing page.

A landing page is basically a page on your website that you’ll use to convert your leads into customers.

You’ll use this landing page to capture your visitor’s contact information in exchange for you giving them some content, an ebook, a video, or a free consultation.

It’s basically a lead capture page.

The reason you want to create a landing page is because it allows you to capture your leads contact information.

This allows you to follow up with your leads without having to enter their information manually into a CRM or spreadsheet.

It also allows you to track how many leads are converting into customers.

It’s a great way for you to help you track your lead generation efforts.

In order to create a landing page you’re going to want to use something like LeadPages or Unbounce.

Both of these tools are great at creating landing pages for your business.

You can even integrate them with your email service provider like MailChimp and create a lead capture page that automatically adds leads to your email list.

It’s that simple.

Or you can click the link below to book an appointment with our team and we’ll be sure to give you all the information you need.

Click here to make an appointment