Archives

Getting to know Hammersport Marketing

Birds on a wire in the HammerSport neighborhood

I love interviewing interesting people. I try not to come to the interview with too many preconceived ideas about the person I’m interviewing or the interview process.

The Digital Marketing Sales Funnel Explained

What is a sales funnel in digital marketing?============================================ A sales (or marketing) funnel is a tool that is used to sell a product or service.In digital marketing a sales funnel is the actual webpage or CMS platform that you use to sell this product or service. The key element of a digital marketing funnel is that there is only one way to navigate the funnel.The pages are designed to push the user to the end goal of buying the product. Sales funnels differ from websites because websites are designed to be informative and useful to a wide variety of users. Sales funnels are designed to sell. How does a sales funnel work?—————————– At the point the visitor has decided to fill out your form. There are several things that could happen next: The visitor could continue to scroll down and read your content. They could close the page if they have not found what they are looking for. They could convert if they complete your form. In reality though, if you do not have a sales funnel included on your blog and your visitor has no idea why or how they can purchase your product, they are heading towards the bottom of your funnel. This means that by the time they reach the desired action on your landing page they will have forgotten why they are there, forgot why they filled out your form, and are confused why your company is even trying to sell them a product in the first place. ### Why a Sales Funnel is ImportantIn short, a sales funnel is important because it gives your visitor every incentive possible to make a purchase. Once they have completed your form the visitor is right at the very beginning of their sales cycle.What has stopped them from converting? Talk to a top-line sales professional about why your visitors have not converted and your chances of converting will improve.Why does a sales funnel need to exist on a web page?—————————————————- Sales funnels are designed to sell a product or service. A website may have a strong sales funnel that fits their buyer persona, but this is only because they constructed their website to cater to their buyer persona. Different from most companies, this is not possible when designing a web page. Consumers have a multitude of options and a sales funnel supports their decision to buy. A website sales funnel solves this problem by helping marketers choose the offers that will- 1)Set expectations with your CTA and sales messaging. Say you are hosting a dinner party for your family. Your website is the central hub for all information related to events and reservations. Your CTA for dinner invites people to RSVP on your website, and a system lets your planner know when people are arriving with RSVPs in their respective inboxes. This system helps your planner and sales team work in harmony, ensuring the best suggestions for dinner are automatically communicated via email or CTA. Your CTA communicates the features of your web page(s) that will help your visitors meet their goals and make purchase decisions.Why will a sales funnel help my business?—————————————– Sales funnels are always designed with the buyer in mind, but this tool is designed for businesses that are in need of a sales process that could benefit from a sales funnel. For businesses to begin an operations process they must first understand how a customer makes their decision to purchase. Sales funnels collect data and trends to help businesses understand why their customers are not buying. A funnel approach to sales will show potential sales managers there are real reasons why they are not receiving sales. First, sales funnels on a website are built to support a buyer and accomplish their goal. Sales funnels provide information and guide them through the selling process. Consider the buyer’s journey:*   Are they in the consideration phase where they are evaluating a service or product?*   Are they in the decision phase where they are ranking and selecting vendors to fit their needs?*   Are they beyond the consideration phase, ready to buy?A sales funnel has several stages that go through each stage of the buyer’s journey.

iOS 14 Update, Privacy and Your Marketing

Apple has updated their privacy protection and policies in the upcoming IOS 14 update and software release. What does this mean to you and your marketing? In short, nothing really.The answer to this question can get technical real fast but the gist of it is this. If you want to run advanced analytics in your […]

Epic Companies and Their 215 Legendary Core Values

At our marketing agency, we know that having a set of defined Company Core Values can make the difference between success and failure.   Stable, long-lasting companies have an identified set of corporate core values.  These values assist the leaders, teams, and employees in achieving personal goals as well as the company’s.  The values are essential […]

A mathematical formula for predicting and completing marketing campaigns

Marketing campaigns are often finished within the predicted amount of time. However, there are exceptions. For example, a number of variables could cause a campaign to take longer than expected. For example, an unforeseen consumer response to a promotion could decrease response rates. Or, a short-term increase in the number of leads could require additional […]