(And How to Fix It) An article for business leaders and salespeople – not content creators. If you’re an expert, you can’t ignore the deadly content mistake that’s killing your engagement.

Stop wasting your time cranking out endless content.

Here’s the truth: if you’re not using engagement data to drive your strategy, you’re leaving money on the table. 

It’s not about just putting stuff out there and hoping something sticks. You need to tap into what your audience actually cares about. Otherwise, you’re shooting blanks.

I’ll cut to the chase: engagement is your content’s lifeblood.

You could churn out articles, videos, and posts all day, but if they’re not getting clicks, comments, and shares—you’re playing in the minor leagues. 

Let’s break down why you need to be obsessed with engagement data and how to use it to drive real results.

Who’s Your Audience? (No, Seriously.)

Let’s get brutally honest—do you even know who you’re talking to?

If you aren’t crystal clear, that’s a deadly content mistake.

Don’t just guess. Don’t assume. If you’re not paying attention to what your audience is engaging with, you’re flying blind. And that’s a surefire way to waste time and money.

You need to be looking at the cold, hard data: What gets them fired up?

What posts are they liking? What questions are they asking? What keeps them up at night? 

Knowing your audience means knowing what they’re responding to—

If you don’t know the answers, you’re missing the most basic piece of the puzzle.

It’s time to start stalking their digital footprint.

Use Google Trends, dive into industry forums, or lurk in social media discussions. This is where the real insight lives.

Engagement Isn’t Just a Buzzword. It’s Everything.

Here’s where most content creators fail—they think engagement is just a vanity metric. It’s not. Engagement is your North Star. It tells you exactly what content is connecting with your audience—and more importantly, what isn’t.

Not learning from it is a deadly content mistake.

And let me let you in on a secret: engagement goes both ways. It’s not just about throwing content at your audience and hoping they interact with it. 

If you’re not listening to what they’re saying, you’re just shouting into the void. 

You need to respond, interact, and build a dialogue. Show them you care about their problems, their questions, and even their criticisms. That’s how you build a relationship, not just a content machine.

Running Out of Ideas? Look at Your Data.

Feeling tapped out on content ideas? Let me guess—you’re not engaging enough. When you’re truly plugged into your audience, they’ll hand you a goldmine of content ideas. 

Their problems, their frustrations, their wins—that’s where the content magic lives.

So, if you’re sitting there stuck, staring at a blank screen, don’t guess what your audience wants—look at the data. 

Check out the posts that got the most likes, shares, comments, or even complaints. 

What topics got people fired up? That’s where you need to focus. Double down on the things that work, and take it up a notch. 

That popular blog post? Turn it into a video series. That viral tweet? Expand it into a full-blown guide. 

Engagement isn’t just a number—it’s your roadmap.

The Real Hook: It’s Not Just About Content—It’s About Connection

Let’s drop the hammer: good content isn’t just about filling up a blog post with words or creating a cool video. It’s about connecting. Your audience wants to feel understood. 

They want to see themselves in your content, 

and that only happens when you’re dialed into what actually matters to them.

Your engagement data is your secret weapon to create hooks that grab their attention and keep them hooked. 

But don’t stop there. 

Go deeper—get on their level, start conversations, ask questions. Find out what’s really important to them and make your content serve that need. This is how you become indispensable.

Homework Time: Do Your Competitive Recon

Here’s your assignment: check out what your competitors are doing. 

But don’t copy them. 

That’s lazy. Instead, look for the gaps. What are they missing? Where are they dropping the ball? 

Use tools like AnswerThePublic or BuzzSumo to dig into what’s trending in your niche. Figure out what’s not being said, and then say it better, faster, and louder.

Keep It Simple, But Don’t Be Lazy

Look, engagement doesn’t have to be some complicated mess. 

But it has to be intentional. 

Know who you’re talking to, pay attention to the engagement data, and use it to refine your next move. When in doubt, go back to the data. The answers are there, waiting for you to notice.

In the end, it’s about connection. 

Your content needs to hit home, solve problems, and add value. 

Do that consistently, and engagement—and results—will follow. If you’re ready to stop guessing and start connecting, ‘click here’ to set up a time to chat. Let’s get your engagement (and your business) back on track.