Here are some examples from the style guide with other images from Trova’s branding, copywriting, and website project.
HammerSport Marketing: Transforming Trova’s Brand for Precision Talent Recruitment
At HammerSport Marketing, we specialize in elevating brands to their highest potential, and our work with Trova is a testament to this. Trova, a leader in precision talent recruiting, needed a brand identity that reflected its commitment to high-value talent acquisition and culture engineering. Below, we detail the design elements and website copy we developed to enhance Trova’s market presence.
Style Guide Overview
Typography:
- Title Font: Poppins
- Selected for its clean and modern appearance, ensuring a fresh and professional look for headlines. Poppins is a geometric sans-serif typeface that stands out for its clarity and readability, making it ideal for creating impactful titles.
- Body Text Font: Roboto
- Chosen for its readability and versatility, Roboto is a highly legible sans-serif typeface that ensures excellent readability for detailed text. Its modern and approachable design makes it perfect for conveying detailed information clearly and effectively.
Stationery and Business Cards
Our mock-ups for Trova’s stationery and business cards incorporate their brand colors and clean design, ensuring a professional and cohesive look in all client interactions.
Website Thumbnails
Designed as introductions in social media our thumbnail design showcases a user-friendly experience, highlighting Trova’s unique approach to precision talent recruitment. Once at their website, easy navigation and prominent call-to-action buttons ensure visitors can quickly find the information they need.
Trova’s Title Page
We crafted a commanding title page for Trova using the Poppins font, which introduces their key messages and values with clarity and impact.
Images and People
We utilized high-quality images of people that reflect Trova’s professional and dynamic nature. These visuals not only enhance the aesthetic appeal but also provide a tangible sense of the quality, precision, and value that Trova delivers.
Logo Design
For the Trova logo, we tried a wide variety of shapes and colors.
Logo Style
Trova’s logo was designed to be both modern and timeless, symbolizing strength and reliability. It is versatile and looks great across various mediums, from digital platforms to print materials.
Trova’s Brand Colors
Trova’s color palette includes dynamic and professional tones that evoke a sense of trust and sophistication. These colors are consistently used across all materials to maintain a cohesive brand identity.
Example of the fonts for the Trova branding.
Social Media Banners
We designed Trova’s social media banners to reflect their commitment to precision talent recruiting and culture engineering.
Each banner integrates Trova’s vibrant brand colors and sleek typography, using Poppins for bold, attention-grabbing headlines and Roboto for clear, professional text.
These elements combine with high-quality images that represent Trova’s dynamic approach to recruitment, creating a cohesive and visually compelling presence across LinkedIn, Twitter, and Facebook.
Our goal was to ensure that every banner not only attracts attention but also communicates Trova’s dedication to connecting businesses with top-tier talent who drive performance and growth.
Business Cards
Targeted LinkedIn Banner for Owners Profile
For the final part of the project, we crafted a targeted LinkedIn banner for Tim’s profile to maximize inbound requests for information about Trova’s precision talent recruitment services. The banner features Trova’s signature colors and clean, modern typography along with the logo and a photo of Tim worked into the image.
The design prominently introduces the benefits of working with Trova emphasizing their unique value proposition. High-quality imagery of professional settings and engaged teams visually reinforce Trova’s commitment to building strong, dynamic teams.
Strategic placement of call-to-action phrases later in the profile such as “Connect for High-Value Talent Solutions” and “Learn More About Our Services” guides visitors to engage with Tim directly. This visually appealing and informative banner not only enhances Tim’s profile but also positions Trova as a leader in talent recruitment, encouraging potential clients to reach out for more information.
Thank you for exploring the work we did for Trova. At HammerSport Marketing, we are dedicated to helping businesses like Trova elevate their brand and achieve sustainable growth.
To learn more about our design or marketing services, Click Here to contact us.
