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Branding and marketing are not the same thing. Treat them like the heavyweight tag-team champions they are, and win!

I thought the answer was simple: lead generation. I figured if I could just get enough leads, the rest would fall into place.

Advertising still works but there’s nuance to it. It takes the careful use of a defined marketing strategy to determine how and where to invest your resources and how often to do so.

Forget the negativity. Focus on the positives. Show them the results. Prove your past performance. 

Unlock the truth about branding and marketing with this insightful post! Discover why education is key, why your brand needs to reflect your vision and values, and how to navigate the competitive...

The branding design work from the Weekend Real Estate branding and website project for a Southern California residential real estate investor of 20 years.

Building a brand means you are stepping up your business game. It means you’re making a conscious effort to not compete on price and instead move into the realm of delivering value that no one...

These days, in the midst of the 21st-century, it is more important than ever to adhere to the marketing fundamentals for small businesses.