Our original intention was to drive traffic directly to a landing page and sell the course. It’s so valuable that a well-crafted sales letter could just take care of that.
We have seen this work and I’ve personally bought courses that were sold directly off of a landing page.
The issue that I kept running into is we weren’t necessarily serving the people who didn’t buy the course.
If we followed what the industry would typically do we wouldn’t necessarily be following our values.
We had a conversation about how our values would rework the funnel. We decided to offer what Frank Kern would call results in advance.
Results in advance will take care of altruism and service which are two of our core values.
There are two ways that we are offering results in advance.
- Offer a mini-course that is value-packed with brand-building content.
- Offer to audit their business and give them high-level brand information for under $100.
Once you understand what it is you want to do how do you go about doing it?
Personally, I like to use a flowchart. It helps me think better and also helps work out any kinks in the system.
This flow chart incorporates some marketing techniques in tactics and those have to be crafted as well.
To sum this post up. When you follow your values everything you do in your business will work for you and your clients.
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