I saw a post the other day.
It said, “negativity sells”.
And yeah, it’s got some truth to it.
But it’s only half the story… Let’s break it down.
Sure, making a negative statement grabs attention.
People love drama. It pulls in a certain crowd.
But here’s the thing: it all depends on who you’re trying to reach.
If you’re pushing a quick fix, something that folks buy on a whim?
Then yeah, negativity can work. You toss out a problem, and boom—they’re biting. But if you’re dealing with a high-value product? Something that requires a savvy buyer? Negativity isn’t just a bad move. It’s a disaster.
Here’s why most people buying high-ticket items are NOT looking for drama.
They don’t want doom and gloom. They’re growth-minded. They’ve got a high vibe. They want to know how amazing things will be after they buy.
Results are something they insist on.
They want proof that you’ve done it before and can do it again.
The three C’s of Selling – Confidence, Certainty, and Clarity
They’re not interested in the problem itself; they’re focused on the outcome. That’s what drives their decisions.
Take it from me. I’ve never sold a $250,000 roof, a multi-million dollar insurance policy, or a five-figure branding package to someone who’s down and out.
Those big sales? They go to people who are looking for answers, not problems.
They’re attracted to confidence and certainty.
And they need to hear exactly how you’re going to solve their issue.
Meaning they make decisions when they have clarity.
So, Does Negativity Really Sell?
No.
If you’re creating content and aiming high, forget the negativity. Focus on the positives. Show them the results. Prove your past performance.
And most importantly – focus on how you solve exactly the problem they said they have.
That’s what your ideal clients want to hear. That’s what sells.
I hope this helps! If you have any questions or would like to discuss about this or any other branding or marketing topic, please comment here or reach out to me using this website.
