A mathematical formula for predicting and completing marketing campaigns

Marketing campaigns are often finished within the predicted amount of time. However, there are exceptions. For example, a number of variables could cause a campaign to take longer than expected. For example, an unforeseen consumer response to a promotion could decrease response rates. Or, a short-term increase in the number of leads could require additional […]

Email Marketing Explained

Email Marketing Explained

E- mail marketing is the process of incorporating the use of e- mails in small business marketing strategy.