Businesses can use many different marketing tactics and campaigns to sell their services or products, but not all of them will be effective for every business. It's important to understand the different options and choose the one that makes the most sense for your company. Enter why a strategy is needed. Having a strategy simply means that you have a clear objective or goal, you understand that problems exist and change is required and that we find some insight that will give us direction and create a plan to accomplish the goals. Below are some tactics and tools to build and implement a marketing strategy. Click here to set a time to speak and learn what HammerSport Marketing can do for you. Click Here
Below are some services that contribute to Marketing Strategy
Design
Logo Design
Logo Design- We will identify your corporate colors using color theory design standards and deliver a beautiful logo in color, black and white, multiple layouts, and all the vector and raster file formats you need.
- A fantastic logo will set you apart from your competition and make you memorable in the eyes of your ideal client. This will give you everything you need for business cards, a website, and any other marketing material you need.
Business Card Design
Business Card Design- Your business card is the first impression of you, your company, and your brand. We will utilize your existing logo and style to design you a business card that stands out and clearly communicates your contact information.
- Business Card Design Your business card is the first impression of you, your company, and your brand. We will utilize your existing logo and style to design you a business card that stands out and clearly communicates your contact information. With a beautiful business card your first meeting and first impression will stand out. When you meet that next big client a business card designed by HammerSport Marketing will let you be excited to produce your contact information. Don’t let this opportunity pass by, click on the “Business Card Design” button to start the process and get your new, elegant business cards.
Visual Identity Design
Visual Identity Design- Representing your company visually is one of the most important factors to leaving an amazing impression with your prospects and clients. We will research your industry and competitors and with your input design you a world class Visual Identity including a logo, colors, and typography. This will be delivered digitally in a style guide and in Raster and Vector digital files.
- A professionally designed Identity will give you everything you need to have sales and marketing literature printed, websites and social media made, and other promotional items produced. No one will forget your Brand after seeing a stunning marketing piece that utilizes your new Identity. Make your first impression unforgettable with HammerSport Marketing.
Graphic Design/Business Branding
Graphic Design Business- Is your logo already finished? Do you have your colors and typography chosen and identified but now you need marketing materials? We can help you with any and all business branding or documents you need, digital or for print.
- Business branding is an important part of building a world class organization. We do all types of brand development and branding including, Social Media Profile Design, (see below) company brochures, and websites. This section is for any other type of company branding designs or marketing materials you might need. We can use your text/copywriting or we can assist with that as well.
Social Media Profile Design
Social Media Profile Design- Social media and the image it portrays is an important part of a businesses branding and marketing. We will design your social media profile or profiles to match whatever branding you already have in place. If you do not have a visual corporate identity, we can add that design process to social media profile design for a complete package.
- A well branded social media profile gives your company a consistent look across all your internet platforms. This demonstrates the reliability and professionalism that your clients want. Your professionally designed profiles will make sure that your company image is desirable and congruent, giving your following a feeling of trust and letting them know how to reach you when they need to.
Website Design / Design Systems and Mockups
Website Design/Wordpress- If you have an in-house developer or your own web development team and just need the design we are happy to serve. We will utilize your existing logo and colors and any other marketing materials that you have to design a matching, beautiful, visually stunning website that your prospects will understand and your clients will love.
- We will plan, implement and design the graphic interface of your site to be optimized towards positive user experiences, such as navigability, interactivity, usability, and information architecture. We will deliver this design in phases for approval. The final design will be delivered as needed through files or as a user of a design system software.
Custom Branded Social Media design
Custom Branded Social Media design- Did we miss something? We can design that for you too. Social media is a large wonderful network of people and information. Your social media profiles are a fantastic way to get your business in front of all the right users. The hard part is keeping up with the changes and the trends. We have the experience and designers to find the opportunities and make the design.
- If you need custom design artwork to fill the gaps in your social profiles, we can fill those spots with matching graphics. Our specialists will take into account the latest trends and give your social media image the prestige it deserves.
Shopify or E-commerce Site Design
Shopify Site Design- We are happy to help you with design projects only. We will utilize your existing logo and colors and any other marketing materials that you have to design a matching, beautiful, visually stunning website. Using the copy that you provide we will arrange it utilizing current attribute sales and marketing e-commerce techniques to optimize conversions.
- We will plan, implement and design the graphic interface of your Ecommerce site to be optimized towards purchases and branding. We will deliver this design in phases for approval so that you can be a part of all the important decisions. The final design will be delivered as needed through files or as a user of a design system software.
Content
Pillar Content Consulting
Pillar Content Consulting- When you understand what your pillar content is for it is easier to make and you can stay consistent with it. We will consult with you weekly to help you test your ideas and build your processes. Each quarter we will deliver your revised plan on how to create the pillar content, how to post it, and how to use it to market for your business.
- Pillar Content creation can be a key element to your brand. The creation and publishing of pillar content is a fantastic way to give value and information in a consistent format. This is an excellent audience building tactic. With pillar content, you can find and connect with people that are invested in having deeper discussions and ideas.
Social Media Content Consulting
Social Media Content Consulting- We will consult with you weekly or daily over an agreed upon timeframe and develop your goals, skills, strategy, and plan for social media content creation. The format to this consultation plan is flexible but for the most effective experience to take place, three month minimums are preferred.
- When we are finished you will have a well developed plan full of ideas, phrases, categories, and styles to keep your content fresh, consistent, and getting the attention you deserve. This consulting experience is effective for beginners, intermediate and advanced level content creators.
Video
Video Editing
Video Editing- We will professionally edit your video including your logo reveal, highlight introduction, main subject, and video outro. All of this together with the appropriate sounds and music will let your story unfold and get your business it deserves.
- When we edit your video we will make sure it is designed to accomplish the purpose you intend. If you are missing some of the components needed for the professional image you need we can produce them as well. A video from HammerSport Marketing will put you levels above the competition and show your prospects and clients that your business will perform and over deliver.
Small Business Sizzle Reel
Small Business Sizzle Reel- If a picture is worth a thousand words, a video is worth a million. This short promotional video will give your business an exciting twist to grab the attention of anyone who sees it. Not meant to explain but to entertain, this video grabs attention quickly and disappears even faster leaving the viewer asking the questions you need them to.
- We will design, film, edit and produce a 30 second sizzle reel for your business. It can be humorous or glamorous but the main goal is that it is exciting. We will deliver it digitally or publish it on the platform of your choice. This video is a great second video addition after your business Intro Video.
Small Business Intro Video
Small Business Intro Video- Online video is the most effective marketing and promotional tool a small business can employ. It is the preferred format of content on every social media platform. At HammerSport Marketing we will provide you with a finished custom video that introduces your company and brand in a manner suitable to your industry.
- When you have an intro video for your business gaining new customers is easier. This video will be suitable on your website and any social media. It will explain exactly what you do and why you are the right choice for your ideal customer in a clear and concise fashion.
Websites
Custom Wordpress Site
Custom Wordpress Site- Websites are a key component of an effective marketing strategy. When used correctly, it is your great advantage and your most valuable asset. Too many websites were not designed with intent and purpose. Don’t let your website be an archaic relic of the past. Our team will design and develop your website with clear goals and objectives. It will be your marketing hub.
- We will deliver a fully functional, dynamic website across all monitors and screens to your hosting provider. The design will take place in segments delivered for your approval to create an expedited process that allows for your consistent input. It will contain custom graphics, copywriting, and functionality that represent your brand and promote your product or service.
Wordpress WooCommerce Ecommerce Website
Wordpress WooCommerce Site- A high performing e-commerce website has many different and important factors. We can help you with all of them using our proprietary Branded Website Design Process. You will get copywriting, page design, and website coding and development that all comes together into a custom developed Woo-Commerce website.
- The problem many experienced e-commerce store owners have is that they DO have a well developed Brand but it doesn’t fit into a non-custom theme. They can’t find a site that truly displays the unique elements that form their one-of-a-kind business. Our design process creates a custom theme worthy of holding your baby, your Picasso, your Brand.
Custom Branded Shopify Ecommerce Website
Custom Branded Shopify Site- A high performing e-commerce website has many different and important factors. We can help you with all of them using our proprietary Branded Website Design Process. You will get copywriting, page design, and web coding and development that all comes together into a custom developed Shopify store theme.
- The problem many experienced e-commerce store owners have is that they DO have a well developed brand but they can’t find a Shopify Theme that truly displays their unique elements to come together and tell the story of their one-of-a-kind business. Our design process creates a custom theme worthy of holding your baby, your Picasso, your Brand.
Sales Optimization
Sales Strategy and Process Development
Sales Strategy and Process Development- Customers hire salespeople who listen to them and understand their concerns. Their real needs require concrete solutions. Today, sales is about listening to customers, learning what they want, understanding their concerns, and creating personalized solutions. We will develop a customized plan to assist you and your company with sales process needs.
- The Sales Process are the series of steps that you take from prospecting to the closing of the sale, to the delivery of the service or product, and back to beginning by way of referral. Sales Strategy is the story that you take your prospect on when closing the sales. Both of these need to be planned, documented, and measured. We will set this up for you using technology.
Brand Development and Strategy
Corporate Brand Development
Corporate Brand Development- Organizations need to take actions that contribute to creating a modern and attractive image of themselves. They should present as socially committed, socially responsible, corporate organizations. There are many important elements to highlight in today's organizations and we can strategically plan how you appear to the world. This is an important part of growth.
- Brand is the biggest separator. It is the common theme amongst goliaths and the ultra-successful. It is also an underutilized opportunity. We will work with you using our proprietary Brand Development Formula to design an accurate and exciting Brand for your company that contains the ideas and elements you need to attract your ideal customers.
Marketing Strategy Development
Marketing Strategy development- Every company designs strategic plans to achieve its objectives and goals, these plans can be short, medium and long term, depending on the size and magnitude of the company. With Marketing Strategic Planning, the aim is to concentrate on those feasible objectives to achieve and in which business or area to compete, in correspondence with the opportunities and threats offered by the environment.
- To be successful in business (and in marketing) today, you need to create clear results and benefits for your customers. Really know who your competitors are and where they will be in two years. Surprise your customers, do things that your competitors don't, give them satisfaction. HammerSport Marketing will help you build customer loyalty through unique strategies that will elevate your business to the next level.
